Link Building
The process of promoting your work begins much before you press “publish.” What follows are the foundational elements of an effective pre-outreach plan.
Traffic is everything in the world of digital advertising.
Also, effectively advertising your content to get links and social media shares is a must if you want to see a significant uptick in site visitors.
However, this is a challenge faced by even the most well-known bloggers.
Seriously. Even the most well-known digital content providers with the most devoted fan bases sometimes need help generating enough conversational engagement.
This is likely discouraging if you operate a modest blog.
After all, if even Seth Godin is having trouble sharing his writings, what odds your grandma’s cheesecake recipe will become viral?
The cheesecake may be the finest ever, but how can you get people excited enough to tell their friends about it?
Please permit me to brief you on a method known as pre-outreach.
You may be wondering, “What exactly is that?” Your time before a content drop is rewarded after its arrival. It’s about connecting with other bloggers, industry professionals, journalists, and editors.
Link Building
Link Building
You’ll often work with another party to market their material, and they’ll do the same for you.
Amazingly, it’s not only a blogging platform. Email, SEO, influencer, and social media marketing campaigns may all be linked via pre-outreach.
Even when you aren’t putting out any new material, if your pre-outreach plan is solid, you should see a rise in visitors.
That’s fantastic. Let’s go right into how to develop and execute a pre-outreach plan that may bring in links and shares for all of your content.
Before we get started, you should know that a pre-outreach plan may not be the greatest use of your time if people need help finding your company online.
Instead, you should provide attention to boosting your profile’s quality first. Then, go back to the pre-outreach strategy you created.
It would help if you Initiated With A Look Around
It would help if you Initiated With A Look Around
Preparing a list of experts and partners with whom I often work on content promotion is the first step in each outreach campaign I undertake.
Customer relationship management (CRM) software like Nimble or Pitchbox, or a simple spreadsheet containing their names and contact information, makes this a fast and painless operation.
Compare and contrast: Semrush vs. Another SEO Tool.
We made a comparison of Semrush to another popular SEO tool. With Semrush’s help, we triumphed.
Additional search terms, inbound connections, and practical applications are always welcome. In this competition, Semrush lost to whom?
You should look at your existing list of subscribers and social media followers.
Most entrepreneurs know that getting their websites to the top of search engine results pages (SERPs) is crucial.
If you’re new to digital marketing, you probably already know that you can’t expect new consumers to find you just because you have a website up and running.
Link building is an easy technique for novices to begin increasing their SEO, supposing they already have great material on their website (blog articles, explainer videos, relevant infographics, etc.).
What Is Meant By “Link Building”?
In search engine optimization (SEO), “link building” refers to the practice of attracting inbound links to a certain page on your domain.
It’s better to gain a small number of high-quality connections than a large number of low-quality or spammy ones, since search engines prioritize the former.
Producing high-quality material on a regular basis that is conducive to being shared, commented on, and linked to is the key to having authority sites connect to your site or blog.
What Makes These Connections So Useful?
Connections matter most.
Google will give your brand more weight if it finds that links to your material are appearing on other websites.
A better position in search engine rankings is the outcome (SERPs).
Yet, the quality of the connections discovered by the bots is more essential than the quantity of links discovered.
Connecting with a website that regularly receives hundreds, and ideally thousands, of views from unique visitors each month can create more interest in your material than having it shared in a post with just two or three views.
Let’s pretend you own a company that specializes in selling organic ingredients or kitchen gadgets.
A mommy blogger with a passion for cooking who is just starting out will not garner as much attention as someone like Lisa Leake, who has over 1.6 million likes on her Facebook page.
Some of them may be interested in spreading the word about what you have to offer.
Following establishing this tally sheet, I divide my contact list into two sections.
The first set of names is everyone I plan to contact and ask to share my work on their social media networks.
The second list consists of contacts I want to make to inquire about a possible reciprocal connection.
In each scenario, I keep in mind that I’m asking a favor and work hard to make it worthwhile and convenient for the other person to assist me.
It’s annoying when a person you’re helping makes things tough or gives you nothing in return. I constantly inquire as to whether or not I should promote anything.
Some believe that sending unsolicited emails to people you don’t know is the greatest way to gain links.
This is something I can’t advocate for.
New research shows that just 1-5% of people will respond to an email sent in a cold outreach campaign.
In my own life, I’ve found that statistic to be accurate. Acquiring just one link required sending out roughly 40 cold emails.
In general, I only approach folks I know and have worked with on link-building projects to inquire if they would be willing to reference my essay.
Using Pitchbox, I can quickly exclude names from my pre-outreach list with whom I have no established rapport.
Pre-outreach emailing is something I do personally. However, I have used automated email outreach funnels.
This way, I can be sure I’m emailing the appropriate individual and give each message a unique touch.
After attending the Digital Olympus conference, I met many influential people in the field of digital marketing who are always prepared to help me spread the word once my piece is up.
It’s a good idea to start your event or podcast since doing so may help you network with influential people in your field.
A further example is Jason Barnard’s podcast.
He uses this medium to discuss topics like search engine optimization and copywriting and to promote his work by having influential guests on his program.
Finally, this might be a gold mine if you’re fortunate enough to have tight relationships with firms that send out bulk mailings to their subscribers.
The reasoning is straightforward: propose being mentioned in your email marketing campaign in exchange for inclusion in their bulk email distribution.
Your chances of gaining connections and social shares improve in proportion to the number of individuals with whom you have created positive working relationships.
So now that you have contacted everyone you know let’s see what comes next.
expanding your social network to make connections
It would help if you expanded your outreach outside your existing network to gain enough connections. Pre-outreach is an excellent way to “warm up” individuals and begin forming connections.
The key is to provide something of worth and benefit to your pre-outreach connections before you ask for anything in return.
However, if you aren’t acquainted with your industry specialists, this may become time-consuming.
Here’s what you need to do:
Find Industry Insiders Who Consistently Contribute Guest Posts to Multiple Blogs
Start by looking at blogs that publish guest posts to find potential writers.
BuzzSumo’s “Top Authors” function allows you to search for any term linked to your pre-outreach material and generate a report for you to review.
After that, you’ll want to peruse the list of writers to identify bloggers who have contributed to more than one site.
Value Proposition Development
In a world where most of us are less well-known than Rand Fishkin or Matthew Woodward, it’s crucial to develop a compelling value proposition to stand out.
The simplest approach we can think of is asking anyone interested in linking with us to: Add your quotations (if they’re interested and have time to do it).
Send them the completed document and ask if they have any posts you can reference.
Either choice gives them something of value and helps you become closer to them in a positive way.
If you want to boost the number of people who respond to your email outreach efforts, you should read this piece.
A hint: I recently worked on a roundup with several specialists when I discovered I was almost ready to publish a brand-new piece.
Then I suggested that the authors include a link to my most recent piece. They were eager to be of assistance.
Therefore I received ten links immediately; this bodes well for our ongoing working relationship.
Providing value to strangers is the key to successfully collaborating with them.
It may seem easier to send out a bunch of cold emails, but it’s worth it to take the time to develop genuine connections with professionals in your field.
One day the two of you will work together to develop links.
It’s time to start cultivating meaningful connections.
As such, now that you have a thorough understanding of what constitutes a pre-outreach plan, you may begin implementing it.
As you’ll quickly learn, it’s more complex than it seems. You’ll encounter several roadblocks, such as emails needing to be answered or shares not materializing from sources that initially seemed like a good fit.
Have faith. You’re thinking about the big picture. If you approach each individual with a proposal to help them, you’ll soon have the contacts and publicity you need.
The best of luck to you.